With today’s technology, every business owner needs to strategize how they are going to market their products and promote business online. With all of the high traffic on Google, Firefox, etc. it’s highly beneficial for your business to create a significant online presence for potential customers to come across. By using online marketing, your business is exposed to customers of all different regional areas, which can be used as the ultimate opportunity to expand the various products that your business has to offer. Therefore, Search engine optimization (SEO) is the perfect tool to help build your business online digitally, and market your products.

To begin with, what is SEO? SEO is an online marketing strategy, using search engines such as Google, for example, to increase the online presence of your business through search results. SEO has been a stepping stone of sorts for many small businesses who have found their success online. The rule is simple, if you want your digital marketing campaign to be successful, then it must be aligned with an effective SEO strategy.

However, coming up with a result-oriented SEO strategy can be a challenge in itself. How can you achieve SEO? If you are a small business looking to grow your online presence, here are some top SEO trends your small business can use in 2020:

Understanding the Kind of Content Your Audience Prefers

Knowing the kind of content your target audience prefers is going to be very important in 2020. For example, you may have strong content on your website, but if it fails to match what your audience is looking for, it will not help your business.

It is also critical to understand what keywords you are using when creating content. Instead of using broad terms, you might want to focus on more specific terms that target knowledgeable buyers who are interested in what you’re selling.

Technical Search Engine Optimization

Technical SEO can be a worthy investment for your small business in 2020. For instance, it can be used to focus on the speed of websites. Most websites are likely to be based on JavaScript and it will be useful if small businesses familiarize themselves with the language and focus on how major search engines like Google interact with these JavaScript-based websites and how it influences the website’s ranking in terms of search engine optimization.

Focusing on on-page SEO Tactics

On-page optimization can be very useful for small businesses in 2020. Small businesses can focus on making sure that:

• Their internal site search provides relevant results
• They have a short conversion process
• Purchasing processes for repeat customers become simpler
• They have strong customer support in place
• They use chatbots for basic questions and recurring tasks

Voice Search

While still in its nascent stages, voice search, particularly voice optimization strategy, maybe an area of focus for companies in 2020. If you dig deeper, voice search is actually more complex than it appears. It works for basic searches, but in the case of more complex requests, voice search requires more work to provide effective results. It is also not something that can work solely through a machine or human translators. This is because voice responses can vary according to country, dialect, region and social class.

Machine Learning

The true power of machine learning is yet to be explored, and 2020 might change that. Companies should look at adopting machine learning for the development of unique, search engine optimized content. Using machine learning for the analysis and testing of new strategies and their eventual success and failures can provide valuable insights for the future.

In closing, Search engine optimization is likely to be a key determinant of success for your digital marketing campaigns. Understanding key SEO trends your small business can use in 2020 is the first step to this. Every business is different, so you also need to analyze which upcoming SEO trend can bring the most success for your business. Whether it is machine learning, technical SEO, or on-page SEO tactics, a little investment in search engine optimization can bring about a significant amount of growth. To help assist you with Search online optimization, there are business development companies with representatives for guidance. At AmeriDream Capital, we direct financing clients who are interested in business development ideas to a business-development-related company, www.lyftbiz.com.

About AmeriDream Capital  | Melissa Santos

Nick Blott is a representative from Troy Business Group. Troy Business Groupis a full-service business financing firm catering to small to mid-sized business all over the world. A representative could help guide and assist you if needed. If you have any detailed questions, please feel free to visit www.ameridreamcapital.com for additional information.